AI Search Startup Perplexity Valued at $1 Billion in Latest Funding Round
In a clear sign of investor enthusiasm, Perplexity, a startup using artificial intelligence to build a search engine to rival Alphabet Inc.'s Google, has secured approximately $63 million in a recent funding round. This latest financing effort values the company at more than $1 billion, doubling its valuation from just three months ago, according to reports. Perplexity's artificial intelligence chatbot has been well-received in the market, offering features such as summarizing search results, listing citations, and refining queries. Despite being a young company founded less than two years ago, Perplexity has already made a name for itself in the competitive landscape of AI chatbots. The company's emphasis on accuracy and user experience has earned it notable supporters, including Nvidia CEO Jensen Huang, who is reported to use the product frequently. Perplexity's ability to process a higher volume of user queries in the US in the first few months of 2024 compared to the whole of 2023 further underscores its growing popularity.
Perplexity offers both free and paid versions of its service, with the latter providing additional features. The company is currently generating $20 million in annual recurring revenue and is exploring new avenues to boost this figure. One strategy involves targeting businesses, with the introduction of an enterprise version of its chatbot priced at $40 per month, enhanced security, and improved data protection. Bridgewater Associates, Zoom Video Communications Inc., and the Cleveland Cavaliers are among the early adopters of this enterprise offering.
Aravind Srinivas, the company's co-founder and CEO, has ambitious plans for Perplexity's future. In an interview, he expressed his desire to see the product in the hands of every single company in the United States. The company is also expanding its user base globally through distribution partnerships with Japan's SoftBank Corp. and Germany's Deutsche Telekom AG, collectively reaching over 300 million users worldwide.
While Perplexity faces formidable competitors such as OpenAI and Google, its nimble approach and focus on accuracy give it a unique edge. The company frequently updates its dataset, learns from user feedback when answers are incorrect, and leverages multiple leading models, including OpenAI's GPT-4 and Meta's Llama-3, to deliver the best responses.
Investor Daniel Gross, who led the funding round, commented on the importance of acquiring truthful answers and the value of features like citations from authoritative sources. Perplexity's rapid growth and market reception highlight the excitement surrounding generative AI products and their potential to revolutionize basic internet services, including search.
Published on: April 23, 2024
Source: Bloomberg